When Square Six joined forces with a major national pet store retailer, the goal was clear yet ambitious: to transform their mobile app into a paragon of accessibility. Recognizing both the social and bottom-line importance of inclusivity, this initiative aimed to elevate the mobile application's accessibility, making it a beacon of user-friendly design in the pet retail sector.
This partnership was born out of a shared vision to not only meet but exceed industry standards in digital accessibility, ensuring that every pet lover, regardless of their abilities, could navigate and enjoy a seamless shopping experience. The journey was marked by innovative solutions, technical prowess, and a deep commitment to creating an inclusive digital environment.
Setting the Stage for Digital Inclusion
In a dynamic market where digital innovation is key, a leading national pet store retailer was facing a unique challenge. Their mobile application, while functional and popular, was not meeting the diverse needs of all their customers, particularly those with disabilities. With a commitment to inclusivity and a customer-first approach, they sought the expertise of Square Six, a company known for its prowess in software development and UX design.
Identifying the Gap in Digital Accessibility
Our goal was to ensure that the app was not only feature-rich but also accessible to everyone, aligning with the retailer's ethos of providing exceptional service to all pet owners. The challenge was to redesign the app to be more accessible, ensuring that features such as navigation, content readability, and interactive elements were usable by everyone, including those with disabilities.
Comprehensive Accessibility Solutions
Our approach encompassed a full spectrum of development and design tasks, aimed at transforming the mobile application into an accessible platform for all users.
Initial Assessment and Planning: Square Six’s first step was to conduct an in-depth analysis of the mobile application’s current state. We identified key areas where accessibility was lacking and mapped out a detailed plan to address these gaps.
Collaboration and Execution: Our team worked in tandem with the retailer's in-house experts to seamlessly integrate accessibility features into the app. The process was iterative, involving continuous feedback and adjustments to ensure effectiveness.
Key services included:
Technical Accessibility Audits: Conducting thorough reviews of the existing app to identify areas needing improvement for accessibility compliance.
Assistive Technologies Integration: Implementing features like screen readers, voice navigation, and alternative text for images to enhance usability.
Cross-Platform Compatibility: Ensuring consistent and accessible experience across both iOS and Android platforms.
Continuous Testing and Feedback Incorporation: Rigorous testing with real users, including those with disabilities, to refine and optimize the app's accessibility features.
With these services, Square Six played a pivotal role in transforming the retailer’s mobile application into a model of accessibility, setting a benchmark in the pet retail sector.
Achieving a New Standard in Digital Accessibility
The enhanced accessibility features resulted in a more inclusive user experience, evidenced by positive customer reviews and increased engagement metrics. Users with disabilities reported a smoother and more intuitive app navigation, leading to greater satisfaction and loyalty. Square Six remains dedicated to exploring new technological frontiers, ready to build on this success and continue driving positive change in the digital landscape.
Revolutionizing Pet Retail With Inclusive App Design
Revolutionizing Accessibility for a Leading National Pet Retailer
What you need to know
Significantly enhanced mobile app accessibility, meeting latest ADA Standards for Accessible Design
Successfully integrated advanced assistive technologies, improving app usability for customers with disabilities
Implemented rigorous user testing with diverse groups, leading to actionable feedback and continuous app improvements
Facilitated seamless cross-platform accessibility, ensuring consistent user experience across iOS and Android devices
Laid the foundation for ongoing accessibility advancements, positioning the retailer at the forefront of digital innovation and inclusivity
What is a portfolio?
A portfolio is any method used to showcase your best work. No matter the industry, fashion, architecture, or design, there are tons of ways to display your work in order to get a new job or expand your audience or customers.
Types of design portfolios
Depending on the type of design work that you do, there are different portfolio formats that will be best suited for your needs. A design portfolio can be digital in the form of a website, slideshow, or PDF but it can also be analog in the form of a print book or poster.
Graphic design portfolio
When it comes to graphic design, designing a PDF as your portfolio is becoming more and more popular to highlight your work and PDF design skills. Using tools like InDesign and Photoshop you can create multi-page PDFs that can be fine-tuned and formatted any way you like. With new software, like Framer, it's becoming even easier to create a PDF online and share it in no time. The result of your PDF portfolio will be a brochure or one-pager piece that shows off examples of your best work along with the descriptions of each project and more related information.
UX design portfolio
For UX designers, online portfolios are probably the most popular type today. This can be in the form of a simple one-page website with your contact information or a more thorough online gallery site. If your main discipline is web design, a portfolio website is the choice for you. It serves as an example itself of your web design skills, as well as highlighting your best work where it’s meant to be seen.Portfolio websites come with many benefits, especially as most of our work is done online. First, they can show off design properties like animation and interactivity.
As an important part of UX design, it’s important to show these aspects so viewers get the full experience of your designs. Next, website portfolios are super easy to share. You can include the link in your social media bios as well as send the link to anyone at any time. Your work will become more readily available this way. Finally, online portfolios are a great way to show off your personality. As the more new-age mention of displaying your work, you are less constrained by the rules of the classic print portfolio.
When going the online portfolio route there are some drawbacks. First, website portfolios often require knowledge of code to create. This can be a blocker for many UX designers. However, there are increasingly more tools like Framer that allow you to create a design portfolio without code. Next, you have to keep in mind the constraints of the web. Things like breakpoints, different browsers, and rendering issues that you wouldn’t have to think about in print portfolios. Finally, website portfolios can be more time-consuming to create depending on how many site pages you need.
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